The year 2024 has seen a significant increase in shoppers from Saudi Arabia purchasing a wide range of products through Amazon.sa, reflecting the continuous shift in customer preferences and needs. Several product categories have topped the best-sellers list, making it a valuable opportunity for e-commerce store owners to better understand the market and choose high-demand products that generate quick profits.
Amazon ranks fourth among e-commerce platforms in Saudi Arabia in terms of revenue for 2024, with an estimated net sales total of around $406.9 million. It offers an unprecedented variety of over 9 million products that cater to all shopper needs, including: Electronics, Fashion, Home & Kitchen, Groceries, and more...
Several products dominated the Saudi market in 2024. The key categories include:
Such as smart voice assistants that allow users to control lights and home appliances using voice commands. These devices are among the most in-demand products currently. In Saudi Arabia, smart home devices align perfectly with modern lifestyles, especially with the widespread availability of high-speed internet and the increasing reliance on tech devices in households. With more varied pricing options now available, these devices suit different budgets, which has contributed to their growing popularity.
Such as devices that turn regular TVs into smart TVs, allowing users to stream content in 4K quality, perfectly suited for home entertainment lovers. With the growing popularity of digital content and streaming services like Netflix, Shahid, and YouTube, devices such as the Amazon Fire TV Stick, Google Chromecast, and Apple TV offer users a smart, seamless viewing experience without the need to replace their existing televisions.
High-quality wireless earbuds that provide an exceptional audio experience and integrate easily with smartphones. In Saudi Arabia, wireless earbuds are popular gifts and frequently purchased items, especially among tech enthusiasts and the youth. They're also widely used for work and remote learning. With options ranging from budget-friendly to premium, these products cater to various age groups and financial brackets.
Such as pressure cookers that save time and effort in the kitchen and match fast-paced lifestyles. These devices are ideal for families with busy schedules, enabling them to prepare full meals easily and quickly. They are especially popular among working individuals or families with limited time for cooking.
Such as thermal mugs that keep drinks hot or cold, becoming daily essentials for coffee lovers and people on the go. These products are also excellent options for sellers targeting the Saudi market, where they’ve become part of many people’s daily routine. With a wide range of colors, sizes, and designs available, consumers can find what suits them—whether it’s for a morning commute or a relaxing evening drink.
Especially those that combine a hairbrush and a blow dryer, offering salon-quality results at home. With a growing awareness of personal care, demand for integrated hair styling tools has risen significantly in Saudi Arabia in 2024. This is particularly true among younger consumers seeking professional results at home. These devices are preferred for their ease of use and high performance compared to traditional tools.
Which allow fast charging of multiple devices simultaneously, making them essential for travel and everyday use. In Saudi Arabia, where smart devices are heavily relied upon in daily life, demand for high-capacity power banks has surged. These devices not only prevent power outages during crucial moments but also enhance the overall tech experience. With constant commuting, long trips, and travel to remote areas where electricity might be limited, power banks have become a must-have to stay connected and powered up. They’re also an excellent investment for online sellers looking to meet the growing demand in the electronics market.
Preferred by those who want quick and healthy cooking solutions. With rising health awareness in Saudi Arabia, many people are switching to air fryers as alternatives to traditional deep frying. These appliances have become increasingly popular among those looking to reduce fat intake or dealing with health issues like obesity or high cholesterol. They offer a perfect solution for enjoying crispy, fried meals without the health risks of excessive oil consumption.
Such as fragrance-free moisturizing facial cleansers suitable for sensitive skin and for daily use.
Like acne patches that help reduce blemishes quickly and effectively.
These categories clearly reflect what Saudi consumers are seeking today: convenience, quality, and effective results. If you're planning to launch your e-commerce store or expand an existing one, studying these product categories gives you a golden opportunity to identify high-potential items and align your marketing strategy with real market demand.
