When websites and online stores first appeared, the primary focus was simply on providing information or products. However, as digital competition grew, it became essential to focus on designing the user experience along with the user interface, in a way that addresses users’ psychological needs and browsing behavior, rather than just their material needs of finding information or products.
Before diving deeper into the impact of user experience design on your website or online store—and the difference between UI and UX—it’s important to understand what user experience means.
The term “User Experience” (UX) first appeared in the late 1990s, introduced by Don Norman, a member of Apple’s team. His goal was to use a broad term that describes customer desires and how they interact with products in ways that support the company’s goals. User experience (UX) can be defined as the total interaction and perception a user has with a website and its services, aligned with their expectations and desires—whether consciously or unconsciously. While there is a difference between user interface and user experience, they are both interconnected—a solid UX relies on a well-designed UI that fulfills the user’s needs.
Although UX is primarily a psychological experience, there are several factors that—if applied to your website or online store—can ensure a successful user experience that supports your business goals. These factors include:
When these elements are present on your website or online store, you can be confident that your user experience is effective, which means your platform is on the path to achieving its goals. A statistic shared by UserGuiding shows that 88% of users don’t return to a website after a poor user experience. Even a poorly designed UI can result in the same outcome—despite the difference between UI and UX.
In the midst of fierce competition among websites and online stores to meet users’ material needs, this alone is no longer a competitive advantage. What matters now is the user’s experience—supported by an attractive UI design. Although UX is a psychological and behavioral process, its success can be measured.
There are several indicators you should monitor and analyze regularly to evaluate the success of your UX design:
The difference between UI and UX lies in the fact that UI represents the visual aspect of a product—“what the user sees”—while UX focuses on how the user feels while interacting with the product. In other words:
A good UI design may attract a user initially, but if the experience is frustrating or complicated, the user may leave and not return. The ideal UI design balances visual appeal with comfort and efficiency.
User interface refers to all the visual elements of a website or application that users interact with directly. This includes colors, buttons, fonts, icons, and the layout of elements on a page. A good UI design focuses on making content look appealing, organized, and easy to access. For example, when a newsletter subscription button is clearly visible and well-designed, users are more likely to engage with it. A successful UI simplifies access to what users need, quickly and smoothly.
User experience refers to how a person feels when using an app or website, and how easily they can navigate it. UX includes analyzing user journeys, ease of finding information, and page load speed. UX design aims to make the interaction smooth and enjoyable, ensuring users stay longer and return again. A successful UX makes the website simple and comfortable to use, leading to user satisfaction and regular engagement. A part of good UX is having a suitable and effective UI design.
Fehris is the first Arabic-language-supported search engine that delivers an ideal user experience for your store visitors through a range of powerful features it can add to your store.
Fehris focuses not only on improving the user experience but also enhances the store owner’s experience with several features, including:
What is User Experience (UX)?
It’s the total interaction and perception a user has with a website and its services, aligned with their expectations and desires—consciously or unconsciously.
What is the difference between UI and UX?
UI refers to the visual aspect of a product—what the user sees—while UX is about the feeling and ease of use. UI is about appearance, UX is about function.
Why is good UX design important?
A successful user experience makes interacting with a website easy and pleasant, ensuring user satisfaction and encouraging regular use.
