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E-Commerce Law and the Main Advantages and Disadvantages of E-Commerce

E-Commerce Law and the Main Advantages and Disadvantages of E-Commerce

E-commerce is the process of exchanging services such as buying and selling, or benefiting from some remote services through an online store. Therefore, it is essential to understand all the advantages and disadvantages of e-commerce as well as the e-commerce system to make it easier for you to achieve the desired business results.

Importance of E-commerce

E-commerce has a significant impact on both companies and individuals because of the goals, profits, and conveniences it achieves on all levels.

Importance of E-commerce for Companies

One of the advantages of the e-commerce system for companies is that it has made it very easy to increase profits while saving time, effort, and money.

  • Larger Customer Base: The e-commerce system has made it easier to reach a larger segment of targeted customers.
  • Increased Sales and Profits: Reaching a larger segment of targeted customers regardless of their geographical location helps significantly increase sales and thus profits.
  • Local and Global Trade: One of the most important advantages of the e-commerce system is that your trade is not limited to your city or even your country only; it allows you to expand and reach all parts of the world.
  • Improving Services and Products: E-commerce provides the advantage of learning about customer evaluations and opinions on the offered services and products. This allows you to identify weaknesses that need fixing and strengths that can be developed and utilized for the user’s benefit, contributing to a successful user experience.
  • Easy Payment Methods: E-commerce has reduced the gap between purchasing products and paying for them, as it offers the ability to pay through all available electronic methods, in addition to cash on delivery.

Importance of E-commerce for Individuals

Although the trader gains financial and moral benefits from e-commerce, there is also a benefit for individuals or users.

  • Easy Access to Products: Individuals can easily access any product by searching in online stores.
  • Saving Time and Effort: Users no longer need to travel or move long distances to buy a specific product; they can order what they want from their place.
  • Many Choices: Users can learn about many different options, compare them easily, and buy the product that best fits their needs.
  • Product Information: One of the advantages unique to e-commerce is the accurate description of products that the user receives when buying any product, which helps in making a purchase decision.

Advantages and Disadvantages of E-commerce

There are many advantages and disadvantages of e-commerce that help you understand this field, its needs, and its various challenges.

Advantages of E-commerce

It is very difficult to list all the advantages of e-commerce because they are many, but here are some main features of e-commerce:

Low Physical Cost of the Project

One of the most important features of the e-commerce system is the low physical cost of the store. Traditional stores need a place, many facilities, and the payment of many bills and salaries for many employees. While online stores need fewer costs due to the absence of the logistics part and because the online store requires fewer employees.

Continuous Income All Day

You may not be able to be present constantly in your regular store, and customers can only visit your store at very specific times, while the e-commerce system allows you to work 24 hours a day, 7 days a week without your constant presence because purchase operations happen electronically. Also, the online store allows customers to visit the site and complete purchases at any time without being restricted to certain hours, providing a free shopping experience.

Breaking Geographical Barriers

Before the appearance of online stores, if someone from Jeddah told you they would buy shoes from France, you would think this is a waste of time, effort, and money. But with the appearance of the e-commerce system, anyone can buy any item they want from anywhere in the world as long as the online store offers shipping to the desired area. This has become very easy due to the availability of many shipping companies working locally and globally.

Easy Display of Best-selling Products

You can easily display best-selling products to reach the largest number of your target audience through the Fehris search engine tool, which offers several search features including displaying best-selling products, product filtering, and easy access to the desired product.

Access to Customer Data and Analysis

It is very difficult to request personal information from customers in traditional stores or monitor their shopping behavior because of the discomfort this causes customers. However, the e-commerce system provides you with important personal data for your store, and it will be easy to analyze it and understand user behavior, which allows you to develop your online store.

Disadvantages of E-commerce

Although the e-commerce system has provided innovative and easy solutions to many trade problems, there are some drawbacks associated with e-commerce.

Sales Stoppage Due to Website Malfunctions

A strong impact on online stores is technical malfunctions, which hinder the purchase process because users cannot access the site or complete the purchase. To avoid this problem, you must choose a suitable platform to host your online store like Zid platform to avoid such problems and prevent losses.

Inability to Try Products

One of the disadvantages of e-commerce that makes a large segment of the target audience avoid buying from online stores is the inability to try products before buying, due to their fear of defects or not fitting them. Addressing this problem requires following up with actual customers and asking for product reviews while providing incentives like reward points, and displaying reviews on the site to gain more customer trust. Another smart solution for the fitting problem is creating an image of the product with the customer, for example, hair dye colors or showing photos of different sizes with models resembling the target users.

Highly Competitive Field

You should be aware that you are not the only online store providing that service or product; there are many online stores worldwide offering the same service or product. This means losing a large part of your target segment to other stores. To avoid this problem:

  • Provide a competitive advantage such as offers, points, and attractive shopping programs for customers.
  • Focus on a smooth and effective user experience to ensure users return to your site, since 88% of customers do not return to a site after a bad user experience.
  • Good marketing for your website in a smart way attracts attention and highlights your competitive advantages.
  • Contracting with local and global shipping companies means attracting larger customer segments.

Delay in Product Arrival to Customer

One disadvantage of e-commerce is that it does not satisfy the customer’s instant curiosity, as the e-commerce system forces the customer to wait until the product arrives and is examined. Therefore, when choosing a shipping company, you should select the best and most credible company. The best shipping company to make your customer’s experience special should have:

  • Fast shipping.
  • Reliability in delivery times.
  • Reasonable shipping prices.
  • Good packaging.
  • Safe delivery of products without damage.

E-commerce System

The e-commerce system in Saudi Arabia is a comprehensive legal framework that regulates the relationship between service providers and online shoppers. The system aims to enhance trust in digital commerce, protect consumer rights, and ensure compliance with laws and regulations.

Key Provisions of the E-commerce System in Saudi Arabia

  1. Protection of Personal Data: The e-commerce system requires service providers to protect consumers' personal data and prevent its use for unauthorized purposes.
  2. Commitment to Delivery Dates: Service providers must address any delays in delivering products or services and provide accurate information about delivery dates.
  3. Disclosure of Work Location: The service provider must disclose their registered work location in the commercial registry or residence if they have no official location.
  4. Coordination of Commercial Advertisements: The system prohibits publishing ads that violate laws or contain misleading information or unlicensed trademarks and logos.
  5. Issuance of Invoices: The system requires service providers to provide a detailed invoice to consumers including all costs, taxes, delivery fees, and specifying delivery time and place.

Online Store Data

Online stores must clarify the following basic data:

  • Store name and address.
  • Contact methods, such as phone number and email.
  • Commercial registration number.
  • Terms and conditions of electronic contracts, including warranties and product characteristics.

Consumer Rights for Returns and Cancellations

Consumers have the right to return goods within 7 days from the contract date if unused, except for:

  • Newspapers and magazines.
  • Digital products such as software downloads.
  • Custom-made goods according to consumer requests.
  • Transport and catering services.

Service Provider’s Relationship with the Consumer

The system requires e-commerce practitioners without commercial registrations to document their activities through official documentation platforms and disclose all their data to ensure transparency and protect consumers.

Penalties for Violations

The system sets strict penalties for violations, such as:

  • Warnings.
  • Fines up to one million Saudi Riyals.
  • Partial or full blocking of the online store.
  • Temporary or permanent suspension of activity.

A specialized committee reviews violations and determines penalties based on the severity and repetition of the violation, with the possibility of publishing penalties in the media at the violator’s expense.

Right to Appeal and Litigation

The system allows violators the right to appeal penalties before the administrative court. Courts also have jurisdiction over disputes and compensation claims arising from the application of the system provisions.

Frequently Asked Questions

What are the advantages of e-commerce?

  • Low physical cost of the project.
  • Continuous income all day.
  • Breaking geographical barriers.
  • Easy display of best-selling products.
  • Access to customer data and analysis.

What are the disadvantages of e-commerce?

  • Sales stoppage due to website malfunctions.
  • Inability to try products before buying.
  • Highly competitive market.
  • Delay in product arrival to customers.

What is the e-commerce system in Saudi Arabia? It is a legal framework regulating electronic commerce to protect consumers and enhance trust, specifying rights and obligations for service providers and consumers.

What are consumer rights regarding returns? Consumers can return unused products within 7 days, except for specific categories such as digital products, newspapers, and custom orders.

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